THE BUSINESS OF BEING SOCIAL.
There are so many books out there that
claim to teach businesses the art of using social media platforms, but
they are full of wordy jargon-filled passages which give most non-web
professionals a headache.
This is such a refreshing read, breaking
each chapter down to focus on a specific social platform, and explaining
why businesses should use the platform, not just how.
It covers the
basics, like describing each platform and what they are used for –
Twitter, Facebook, LinkedIn, YouTube, and Google+ are all covered, but
it goes deeper and explains how businesses need to communicate with
their customers, how to engage, lead a conversation and get the best
from a strategy. As a small business owner I found this actually quite a
compelling read, and I have used it for creating strategies for using
social media, and how to get the best out of it. Hands down the best
social media book for businesses if you don’t want a heavy read.”